Don't Fight the Conversation! Brands on Social Media

This article by Brian Solis details that on average, one in three people are talking about brands on social media every week.

Now I don't love statistics because sometimes, they confuse me. But findings show that one in three people is seeking advice; one person is making a recommendation and finally, one person just has that brand on the tips of his fingers for discussion. That's pretty powerful stuff.

For brands like J.C. Penney, who are realizing now they need to tap into this market and meet their customers where they meet. By meeting that one person in three, they can reach the other two.

How long until every company is required to have a Twitter? I'm giving it six months. For the critics saying Twitter is temporary, I'm curious to see where the platform will evolve from here.