From a PR standpoint, this guy is a nightmare.
A few points that particularly caught my eye, for the "too long; didn't read" crowd...
"The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?"
My response to that? Look at Tylenol. Look at Apple. Look at the millions of businesses worldwide who have encountered issues and bounced back through the management of their brand. The fact is, the public believes what it wants to believe. It forms these beliefs by how the company acts in public. These actions are controlled through PR. He says forget your brand; I say, your brand is EVERYTHING.
"Don’t let people forget what has happened here. Don’t let the prolonged nature of this tragedy numb you to its severity. Re-branding doesn’t work if we don’t let it, so let’s hold BP’s feet to the fire... Right now, PR is all about brand protection. All I’m suggesting is that we use that energy to work on human progression. Until then, I guess we’ve still got jokes."
Using Twitter to make jokes about the BP oil spill is helping to create a lighthearted look at the oil spill that is obviously very important to this man. He should maybe re-evaluate the tone he's giving the disaster by joking and making it a laughable situation.
I wonder where both @BPGlobalPR and @BP_America are going to go from here?
No comments:
Post a Comment