I'm starting to get involved with writing and pitching national media for a local Iraq and Afghanistan memorial, and I'm facing the same issues I've faced with my last few pitching adventures...
1. Who gets this?
2. How can I get you to read it?
3. Please, please run it? Please?
While running the press release through a syndicate would help ensure plenty of coverage and help with credibility, the price (over $400) breaks the bank for a group of locals who care about properly memorializing veterans and those we lost in Afghanistan and Iraq. On the other hand, it would take hours upon hours to personally call the editors of newspapers nationwide, asking them to pretty please run this release. It's a catch-22; either you spend a lot of time, or a lot of money; and neither features a guaranteed outcome.
Has anyone else run into this problem? How did you overcome it?
No comments:
Post a Comment