Iron Man II Remembers Adam "DJ AM" Goldstein

I, like millions of people across the United States, was waiting with bated breath for the "Iron Man" sequel to come out this weekend. I saw it and it did not disappoint me, whatsoever. However, this is not a movie review blog, but a PR blog, and I found something that was very interesting and I wanted to talk critically about here.
Adam Goldstein, known as DJ AM in Hollywood and in this movie, passed away in August.
When he appeared in the movie, I was curious to see how it would be handled in the credits.
A simple "in remembrance" plaque before the credits? A line at the very end?
Neither. The acknowledgement of AM's passing was sandwiched between technical kudos and the designer of Robert Downey Jr's suits.
The nature of whether or not it was disrespectful is definitely open to interpretation, but I found this placement to be in accordance with how AM's passing was referenced by the makers of the film: lightly mentioned but never exploited. Jon Favreau stated in August that "We tried to make it respectful, and for people who know him, they’ll get a kick out of it, and for people who don’t, it will sort of slide by without much notice..."
I would say they succeeded. In a Google search, there are very few articles dedicated to his appearance in the film. There is almost no critical mention of the usage of his likeness. I think Favreau and the creators accomplished their goal of respect, at least from the standpoint of a fan of AM's. There was nothing more than a small and collective "oh" from the packed house when he came on the screen, and it was barely noticeable.
I think it was important for the filmmakers to handle the situation this way. To cut him out would be an expensive but also an evasive maneuver, to someone whose bit had already been publicized beforehand. Instead, they created a subtle reverence that honored him and his talents rather than exploiting this as his "last appearance," as other films with late stars have been wont to do.
Publicity handled right, along with the exquisite product placement in this film.
Say what you will about the plot, but from a publicity standpoint? I give this film two thumbs way up.