Bulldog Reporter, one of my favorite PR news websites, published an article recently about "tried and true" tools for the PR professional.
There are some great resources on here for public relations communications. Momentarily, I wondered why FourSquare hadn't been included. After thinking about it, though, there are few situations in which FourSquare could be used in a PR manner.
Perhaps after checking in at a restaurant that got a bad review or had negative press, the user could get a message thanking them for their patronage and present a coupon; but this seems to be more of a promotion than public relations. I wonder how much of a future that FourSquare has with promotional value, especially with the ever-changing trends of social media.
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