I found this article on the upcoming "Iron Man 2," a film I am VERY excited for, and the product placement therein. It talks about two of my biggest loves: the Iron Man films and how advertisers integrated their products into it.
http://adage.com/madisonandvine/article?article_id=143349
Much like the infamous "Arrested Development" Burger King episode, a lot of movies and TV shows are painfully obvious with their product placement that makes it obnoxious. I don't think the "Iron Man" films make it obnoxious. It's blatantly obvious, but it's tied to the storyline in a seamless way. I can't wait to see this product placement sequel :)
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